Best Placement of Advertisements in Classic Pages

A classic page may be described by:
- A heading banner at top.
- A sidebar at left of right.
- A body in the middle for the article.
- And optionally a footer at bottom, for copyright or legal infos.

Heading
Sidebar

Title

Leaderboard

 

Body / Rectangle

Footer

 

The best placements

The simpler placement is at top a 728 or 468 width unit of contextual ads, below the banner and above the title. However these ads are often ignored by visitors.
According to Inside Adsense a better placement is
- a leaderboard below the title when the text is long, plus
- inside the body of the article a 300 x 250 pixels width rectangle.
If the article is short, a 300 x 250 rectangle at the beginning of the text is enough.
These placements are very payful.

Reference

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