Pagination and SEO
When an article is very long, we may prefer to divide it into several pages, for faster loading. In fact Webmasters divide sometimes even short articles on several pages to display more ads...
In the first case, following certain rules, it is not necessarily a disadvantage for SEO and you can even try to take advantage from this.
- Each page must have its own title with the H1 tag, that is related to its content.
The title also should includes a number indicating its position in the article.
On the contrary, using the title of the overall article with the words "second part", "third party", would actually have a negative effect on SEO.
The title on the first page is the title of the overall article.
- Each page must have its own description, which describes the content of the page. It can be placed in the meta description, but if it is placed at the top of the page, this is also valid.
- In each page, we can mention the overall title of the article, but we not use any title tag for that, it should be a single paragraph.
- In each page we put a link on all other pages of this article.
This may be a summary that will be placed in a separate file and that will be included with the command PHP include.
This may be a navigation bar.
But it is preferable to use anchor in links with keywords related to the page they link to.
- The page position in the list is added to, with for example the statement: page 2/5, to allow the reader to be better oriented.
Built this way, multiple pages will help in referencing the article instead of penalizing it and may even bring more visitors, because search engines place great importance on a page title.
Experience shows that these rules have a very positive effect.