SEO And SEO Tools
Optimizing for search engines
SEO is a set of techniques to improve the presence of a site in the index of search engines and the positions in search results.
By optimizing a site, you can multiply ten times or more the number of visitors. However, there are rules of good practices to be followed and which are given by search engines, otherwise after to be blacklisted by Google the Alexa graph of the traffic could look like the image below.
Is the site well optimized?
To find out if your website is well optimized, Scriptol.com offers a SEO diagnosis tool for free. It is a form in Ajax for checking the optimizon of your site for search engines. If your score is too low, you'll find in the following articles all optimization tips to improve it.
You can also evaluate the traffic of a website by the statistics panel provided by Alexa. The article explains how to interpret it.
Getting started in SEO
General articles on optimizing a Web site.
The first steps in SEO: optimizing pages, site promotion and a glossary of terms of reference.
Ending misconceptions by establishing the foundations of SEO is the purpose of the study SEO Foundation: Relevance or position which is based on the safest sources. It is necessary to clarify some points on how the results are determined by search engines.
Knowledge of search engines allow to find out how to reach the top position for a keyword. Because Google, Yahoo and Live have common rules but also differences.
Building the site
Google reminds us often, a site must be made for visitors and not for robots of search engines. But mistakes should be avoided for the content of the site to be properly indexed and pages well positioned.
To get more visitors, see how to increase the traffic for a website.
You must not ignore the value of a domain name, because the choice of a domain name may be essential for the future of a new site. Some fortunes are spent to acquire the best names.
To recapitulate, the SEO bible, list of criteria for optimizing and improving ranking, for each part of site and page design, the good and the bad.
How to promote a website
Before examining how to promote a website, you must know how to find information on the Web. This is essential to the webmaster for what he has to do to improve the visibility of its pages on the web.
Here are 10 ideas to publicize a Web site and make it popular.
Resources for the promotion of a site
The backlinks
The backlinks make visitors and increase the PageRank which then improves the position in the results.
How to get backlinks
Summary of different ways to get links to its site or blog, the ways to get backlinks.
Link bait in particular is a technique for obtaining backlinks
PageRank and scores of pages
The PageRank is the score of a Web page in terms of trust and popularity. It depends on the number of links on this page and PageRank pages that contain these links.
From a patent from Google about techniques for calculating search results, it shows how is built the score of Web pages for search engines results and why a website goes to sandbox.
The FAQ answers questions about how to improve the site's PageRank.
The score of pages
Google attribute to each page a score to rank in the list of results that are relevant to a search. The PageRank is only a part of scores of pages, Google recently communicated about search quality.
An American reporter visited the laboratory, excerpts from his article that shows how Google tweaks its algorithm.
Does the bounce factor influence results on Google? Can you use Google Analytics without fear? And most importantly how to improve it, and bring down the bounce factor...
The monetization of the site
When a site meets success and a large number of visitors, it is natural to
want to take advantage of that and make
money with his site or blog.
The Adsense program allows to easily obtain incomes, even with a blog (some
have a huge income). The article show how to use it, and how to increase revenues.
References
SEO FAQ
Questions about optimization for search engines.Answers from Google to webmasters
Lot of questions and the team at Google Webmaster Central answered all of them.
Tools, Services and Resources
- List of tools. For webmaster and SEO.
- Glossary.