The keyword strategy
Depending on whether you are webmaster only to put online your writings, or a very involved webmaster, the management of keywords will go from just a drafting choice to a more sophisticated SEO strategy ...
An author who is concerned about the visibility of his writings on the web will verify that all the keywords, all the synonyms that could relate to an article, actually appear in the text, so that search engines take it into account. It is the minimal involvement. But a webmaster who wants above all improve the presence of its site will go further: Articles are written according to supply and demand on a keyword or group of keywords in order to occupy vacant niches and be sure to get the best ranking in search engine results.
We will examine some tools for webmasters related to the management of keywords.
Google Suggest
This tool is integrated into the input field of the search engine. When you enter the terms of a query, Google shows a drop-down list with several groups of words. These are the most frequent queries on the Web. And it is also an information for the webmaster: this is what interests people, what you should to write about...
Google Trends
Relying on the volume of queries on the search engine, Google can know the evolution of demands for a keyword. And knowing that sites tend to increase with delay in a topic when it becomes popular, we can guess that it will be easier to emerge in a new trend!
For example Gears is on the rise while Ajax tends to decline (in searches). But there are a hundred times more sites devoted to Ajax than to Gears.
Trend shows the regions where searches are the most common, which may also have a great interest.
Adwords External
A few complementary to previous sites, and similar in function to Suggest, the service gives you ideas for groups of keywords from a topic or a starting word.
As the tool is designed for advertisers of Adsense ads, the results matches what users are looking for.
Webmaster tools
The webmaster tools from Google contain a statistical part which has two essential lists of both individual and combined interests.
The first shows the results pages in which your site appeared and its ranking. The second column shows the percentage of queries that led to view a page on your site. You know so what is viewed on your site or ignored.
When a line on the left is not in the right column too, the link to your site was not clicked : perhaps the title or description are not incentives enough?
Wikidpad
Wikidpad is a text editor working such as the Web in hypertext mode and is designed around keywords. A page is created automatically from a word in the text, and the hierarchy of groups of keywords displayed as a semantic tree.
You can take a group of keywords provided by Google Suggest and create a page for each suggestion, which will be then translated into an article on your site ...
Density of keywords
Many tools for assessing the density of keywords in a page exist. The SeoQuake Firefox extension, virtually indispensable to any webmaster, includes this tool.
The value of the density of keywords is not obvious. But it is particularly important that the words the most representative of the contents are included in the title and subtitles.
Conclusion
The choice to build a site around the article he want to write, or rather write articles that will most likely increase traffic to the site, belongs to the webmaster.
But whatever the strategy and level of involvement, it should be noted that keywords must be in the text and in natural phrases, syntactically well formed. Inserting a raw list of keywords may adversely affect the ranking in the SERPS. More even if it is not visible to the user.
See also