Linkbait, Getting Instant Backlinks
"Anything interesting enough to catch people's attention". It is
the definition of linkbait by Matt Cutts, a member of the SEO staff at Google.
The linkbaiting or link baiting is the art of creating articles using this
method.
This technique is authorized (by search engines) to get backlinks and thus
improve its position in search results.
The goal
Forcing attention, causing reflex to add the page to favorites, and to adds a link in its own pages. And that works, the Seomoz.org site for example makes success using only linkbaiting to get links for a test site. Note that adding links on these linkbait articles in a page increases chances to get backlinks for this page also.
Different types of link baits
Informative
Provide useful or necessary information. Information that can be given because the author has experience in the field, or because he has a connection with a member of the staffs who informs he. So this form of linkbaiting require you demonstrates firstly that you are a reference in this field.
Scoop
A new that you are the first to provide. Or alternatively, the fact that you provide more information than other posts on the subject. This requires learning about topical issues and be ready to provide any relevant information as soon as news come.
Tool
A script, program, a unique Web service , and that the intended audience may find useful.
Humor
For such a product causes links, it must meet for approval. We must express what others think in a way they could not have imagined themselves. The ability to add comments promotes awareness of such articles, even in the case that follows ...
Controversy
Or on the contrary, writing a post that goes totally against conventions and which raises many reactions, makes other post refer to this article. Creating controversy is fairly common to be publicized as we know.
Top 10 or statistics
Provide top 10 products or sites, or provide unique statistics. In the second case, the site should have an heavy traffic.
Lists
Providing a complete list of websites in a field, a list of software. In some cases you get links from the sites listed also.
Atonishing or jokes
A photo, a video or a story about something unusual.
Publicize article
For getting links thanks to link bait, the article must be visited first. To do this, see how to publicize a Web site.
Conclusion
The success of a linkbaiting strategy is generally granted with only two
conditions:
1) You are an authority
in the field, and that makes you confident.
2) Your article should
be visible on the Web and read by a sufficient number of people.
That for most forms which are listed above. But some do not require these
conditions, choose the form of linkbaiting that best suits your site, and
thus join together in web links that do not come from exchange or other such
methods but from interesting articles instead...
External links