20 Myths About Google
Besides the last event that allowed 400 webmasters to have questions answered by people at Google, was published a slideshow of all the myths about Google and webmastering practices.
(It is a document from Google embedded into an iframe)
Here is the list of myths (I have added some extra myths taken from the event):
- Myth: You must fill the keyword meta-tags.
- Myth: Duplicate content penalizes a site
- Myth: Mix of HTML and XHTML prevents verification by Webmaster Tools
- Myth: It is important to submit in a thousand directories and search engines.
- Myth: Participating in AdWords, AdSense or Analytics can promote a site / or penalize it.
- Myth: If a keyword is important, it is important to repeat it in best places in most pages so they appear more relevant to major search engines.
- Myth: Using an XML sitemap may downgrade a site
- Myth: The PageRank is dead / or on the contrary it is all that matters.
- Myth: It is vital to re-submit your site regularly
- Myth: Once your page is at top in SERPs, do no touch anything on it.
- Myth: Valid HTML or XHTML code provides a better ranking.
- Myth: Using disallow in robots.txt will remove pages from the index.
- Myth: The more there are links, the better it is.
- Myth: All that matters is to put a website on top in the SERP (Note: this may be sufficient for webmasters)...
- Myth: It is better than old URL return 404 errors for the new architecture will be discovered naturally.
- Myth: Using "index, follow" in the meta "robots" is important.
- Myth: Hosting a site on a shared IP does it to lose positions.
- Myth: Domains with .edu or .gov extensions provide better baklinks.
- Myth: An older domain helps a site in results.
- Myth: Backlinks from social networks or blogs have less value.
All that is false.
Please, Look at the end of the slideshow to get important links.