In this type of farming it is the surfer who becomes the cash cow. Content farms are sites that produce thousands of pages per day, written by contributors with low wages who retrieve content from other sites and try to produce a maximum of lines in the shortest time.
This is bordered by the site, choosing the most requested keywords on the search engines.
Demand Media has filed a patent on his method to find keywords!
Content farms are considered a pollution by webmasters. Poor competition to spam search engine results on all queries, without providing original content.
A remarkable example taken from the site Mahalo has been given by Business Insider. An article containing the essential key words, but whose practical interest is more than doubtful, to learn the xylophone:
First step: Be sure you want to play the xylophone
"Choosing the right instrument is essential to your success in learning to play. To see if the xylophone is right for you, visit a music store and try out one of their xylophones. You can also try playing a piano to see if you enjoy it. If you like playing the piano, you will more than likely enjoy playing the xylophone."
The article was revised after publication of this review, Mahalo has spent several hundred dollars to pay an author.
Definition of content farm
These sites are characterized by:
- A large number of pages per day, sometimes thousands.
- They are written by low-paid contributors.
- Targeting the most profitable queries through advertising on search engines,.
- The lack of original content.
- The articles target the long tail and have a visibility of several years, there are not news.
Adding that the pages are overloaded with advertising and does not contain external links. To avoid the many contributors to use the opportunity to put links on their sites, they are prohibited from in content farms.
The numbers (in 2011)
- Demand Media: 5700 articles per day. 400000 contributors. Published on various sites including answerbag.com, ehow.com, golflink.com, livestrong.com, mania.com, pluck.com.
- AOL: 1700 articles per day. (seed.com).
- Associated Content (Yahoo): 1500 articles per day. (associatedcontent.com).
- Mahalo: 1100 articles per day.
The AOL Way
Here is the "AOL Way", as given in an internal note to all writers :
- Each article should be profitable and generate at least 7000 page views.
- The SEO checker to be used on 95% of stories by March. It is a tool produced by the firm to its writers.
- Decide What Topics To Cover based on, in order:
- Potential traffic .
- Turnaround time. From 5 to 7 posts must be produced per day.
- Editorial integrity.
- Use freelancers sparingly unless paid for by advertiser.
- Carefully craft headlines to grab users’ interest by incorporating in-demand terms and entice them to click onto the article.
- Use editorial judgment & insight to determine production.
- This has led to the dismissing of some of them.
This site was originally designed to be a search engine and in response to the presence of too much spam on Google. The idea was again to involve users to select content.
A principle that has failed with Wikia and others, because spammers are those most involved in these sites.
Then Mahalo gradually turned to content production and eventually become one of those farms whose contents it complained.
The site wanted to make amends and produce better products, hiring authors and paying them thousands of dollars. But after several updates of Panda, wants to abandon this type of content.
In 2011, Mahalo has laid off 50% of its staff and wants to convert to online games.
The recipe for this company that publishes on eHow is to retain all that people queries (Google's suggestions are a way for this) and systematically produce pages with the corresponding keywords.
The authors are low paid and make poor content. Articles are produced in variations ranging to infinity. For example, the query "brand x cheap car" will have a page for each model of existing vehicle.
eHow creator who had sold the site to Demand Media recently complained of lower quality. Quality and quantity do not fit altogether.
The site recently acquired by AOL according to Mahalo is composed of 80% extracts of other articles merged to produce content looking new. Example of post: How to have a hamburger for $ 1? First step: go to a fast food...
- The Huffington method. An article in the New York Times. Cookies must be activated for this site.
Having bought Associated Content, a site that pays contributing authors, Yahoo has decided to extend the principle of contribution to all of its sites. In November 2010, it launched a campaign to that effect.
The subdomain news.yahoo.com/upshot works entirely from an algorithm searching most frequent queries.
The site suite101.com (Canada) pays according to the clicks on ads.
What can do webmasters against content farms ?
This production in chain and the looting of their contents is a clear threat to all independent content producers. Including news sites, because even if content frams do not make articles on news now, this should not delay.
Google has long been alerted by the growing presence of chain-generated content in its SERPs.
Two major changes were made to the algorithm that concerned the long tail, what exactly target the farms of content. Other actions could come.
But webmasters must rely mostly on themselves to fight against this threat. For this, the method can mimic that of those sites without its dubtious side:
- Define its area of expertise.
- In this area search all queries surfers could perform. Use Google suggestions or Insight.
- Write a page to answer each question.
- Add external links. This does not ensure that you receive also, but if you do not include them yourself, why do you receive? This is not a sufficient condition but it is preliminary.
In fact webmasters, if they do what it takes to do this, could undermine the content farms because they have assets for it. They may produce original and neat content, which is not profitable for a contributor, they are not required to saturate the pages of advertisements and may include external links.
Their future depends on their willingness to make quality sites.
Panda Update (Farmer Day)
On February 24, 2011, Google made a change in its algorithm to penalize poor content sites, which affected 12% of requests (in the USA).
Many farms contents were affected, some losing most of their traffic. See the list of content farms. Among the most important: Mahalo, Answerbag (Demand Media), Associated Content recently bought by Yahoo!.
Why eHow did he not been shot? Probably because this site targets the very long tail, with millions of articles matching queries rarely made each. Difficult to penalize a site in these conditions. If it gets a penalty of 100 positions but it is the only to answer to a query, it will still be on top of the results.
On 11 April, a new change was made to the algorithm for the long tail, which affected 2% of sites in the USA. This time eHow.com was severely damaged.
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