How to find information on the Web

For the most essential question a Net surfer may ask, there is more than one answer. Formulating a query to a search engine is not the only. Let me detail all the ways to find information on the Web, while knowing that webmasters on their side do their utmost to ensure that the information they provide is most likely to be found by those interested.

Search engines

The simplest mean to find information, is also the biggest activity for webmasters, the art and techniques of optimizing for search engines.

To find on the Web

A matter of keywords

Finding a sentence in a text among 10 billions pages indexed, that is possible with main search engines, Google, Bing, Yahoo, it is enough to put the sentence between quotation marks in a request! Most often the search is done on a list of keywords that one provides, according to a simplistic boolean search: + for a combination, - for an exclusion. The AND and OR operators are used in advanced search.
Google can return pages which do not contain the required words: these words are in fact in the links which point on the page, that is thus in relation to the request actually.

Everything is connected

A well designed site puts a link between the home page and internal pages directly or indirectly, and pages that deal with the same topic are interrelated. This allows visitors to find information as well as to search engine indexing pages.

The "title" attribute in a link, which appears when the mouse is left over for a moment, provides information on the linked page to visitors, when one can not give it in an anchor, eg if the link is associated with an image.

Search engines for blogs

For the news, one will be better informed from blogs, and specialized search engine as Google Blog Search or Technorati will be more appropriate.

Directories

Professional directories and directories of sites do not have the same role even when both list websites: contents of former one may be limited to a page of contact while latter as Dmoz requires that the site has extended and unique contents.
The interest to have a site listed in Dmoz is sometimes disputed by webmasters (that does not impeach them from insisting to appear there), but it has a real interest when the caterogy is often linked and has many visitors. If one wants to find the best sites about a subject, visiting the relevant category on the Open Directory shoud be profitable.

Sites of answers and forums

To have an answer, why not ask directly the question? On these sites, there are not robots but voluntary human that will answer the question and the sites select the best answer, that is voted by plebiscite by users. They never misses volunteers to answer, as they find a profit in various ways there. That can be the opportunity to give the URL of their own site sometimes.

The Yahoo answers service provides answers made by volunteers for frequently asked questions. But Answertips service would return a better result. For example, if one types "How to find information on the Web?", one obtains no answer! And one is redirected on the traditional engine using keywords.

The Answers.com site seems to use a traditional search engine with only 4 million page (against 1000 billion of URLs for Google), but it provides a software that allows to start a search when one clicks on a word in a page.

Quora is newer and requires that registering to access the site. Its use is less easy but the relevance can be higher than that of Answers.

For a precise question, information, something which requires an experiment, forums bring an unequaled richness. Search engines include the contents of forums, also direct access to the forums is a supplement when engines are not able to associate the question to an answer.

News and bookmarks sites

The principle of digg-likes, is to associate a score to each article. These are the visitors by clicking on an image who give the marks to denote their interest for the post, and thus lead attention from other visitors.

They are thus named because Digg has popularized the idea that contributed to its fortune, and then lot of other website followed. CMS such as Wordpress allow any webmaster to create his digg-like, and it was actually created almost a new one every day until 2011 when the Panda update which penalizes sites without original content puts an end to this trend ! Since most of these sites have been closed.

Another idea is to share bookmark with Net surfers. Rather than to keep his list of favorites on the browser, one manages it on Delicious, Stumpleupon, the others have access there and can discover sites as you can yourself benefit of sites discovered by others. A relational network is created, you appreciate what mark another Net surfer, you add it to your list of friends. Twitter and Facebook have gradually replaced these sites.

Replacing queries by association of ideas

It is sometimes difficult to find information on search engines even when we know it exists, because we can not formulate a query so that guide the engine on what we want. In this case, other sites can help.

On Soovle, you enter a word and in real time all terms that are related with this word are displayed as links. The links are actually queries to Bing.

Uber Suggest is a similar tool but also allows to choose a location and a search type: web, images, videos, etc ... But this time you are not redirected to an engine, when you click on a term, tree opens to show a list of additional words. Opening successive trees can, step by step, make a complete query set and corresponding exactly to what you want to know.