What is a quality website?
We have now a definition by Google of what is a quality site, this is the second part of this article.
In the first part, are given the criteria that define a quality site for visitors and for search engines. This become even more essential since efforts to filter these sites in search results, depending on their quality.
Although the quality of a site has always been an issue it took a particular importance in April 2011 with the Panda Update, the change of the Google algorithm to eliminate poor quality pages that even goes far in penalizing an entire site if a portion of its content is considered poor.
Quality from the point of view of a robot will be addressed in another article (see links below), here we will see from the visitor's point of view what are the components of a quality site...
To be original with respect to search engines, content must include text with keywords that does not appear in similar articles.
The text should be organized with <h2>, <h3>, etc. tags and have a title in a <h1> tag. Do not use those tags as part of layout, CSS style sheets are there for that.
It should not too big for mobile phones.
The title attribute of the <a> tag makes it possible to display a message when the mouse stay on the link but it is also essential for search engines. In the same way the alt attribute provides information on images.
2) Must remain a long time on the site: the pages are linked between them, the contents is interesting. One can use the techniques of the novelist, arouse interest, or even create a suspense.
In the results of the search engines, one must click on your page. For that one needs a title and a description which encourage to choose this page rather than one of the others, even and especially if they are placed before your link.
The title is taken by engines in the <title> tag in the <head> section of the HTML code of the page, or an <h1> tag in the body of the page.
$title="My page"; <title><?php echo $title?></title> <h1><?php echo $title?></h1>
<meta name="description" content="here the description of the page" >
Otherwise use a PHP template to give a unique look and feel to all your pages.
- Accessibility: The website can be easily found, and usable by all people.
- Stability: The website trustworthy and all page equal.
- Usability: It is user-friendly.
- Reliability: It always available without downtime.
- Functionality: It offers content, tools and services users value.
- Flexibility: It adapts to needs and wants of users.
- What is the quality of a website for a search engine? And how is it evaluated?
- Why our newspaper is dying. Summary in image of bad practices.