Search Engines Algorithm

Study: How info is found on the web, how search engine provide it and how webmasters promote their websites.

Google anatomy, thubmnail

Despite the huge sums invested in search engines, and their ubiquitous in front of Internet users, their algorithm is still something primitive which is based on keywords and various signals. Some are considering moving to a semantic search, ie a better understanding of the content of sites to associate it to queries in context. Could this work? To what extent can we understand what the user wants without a deep intrusion into his private life?

This study of search engines and SEO reports the current knowledge of algorithms and the effect on the ranking in search results pages. Google, Bing, Yandex, Yahoo, DuckDuckGo have common rules and peculiarities.
This knowledge of the algorithms is essential for the visibility of a site. Google evaluates them on the basis of statistics. If a site, perfectly interesting and useful, can be described by criteria generally attributed to spam sites, it will be penalized.

Note that this site in itself is designed according to my preferences and not on search engines. It is possible that the design does not comply with all the findings of this study.

How to find information on the Web.
Before turning to search engines, an overview of the different ways to find answers on Internet.

Search engines
For engines themselves, see a list, and basic technologies to design them.

The algorithm

Descriptions based on patents, mainly granted to Google.

Ranking according to a Google patent
From a patent from Google about techniques for calculating search results, it showsand why a website goes to sandbox. Google attribute to each page a score to rank in the list of results that are relevant to a search. The PageRank is only a part of scores of pages.

To evaluate the freshness of documents.

A secret of Google's algorithm being revealed.

Patent about ranking document based on backlinks
Patent about user behavior and how they use backlinks.

Panda patent made simple
Simplified description, comparison with the real experience.

The browserank
It is an alternative from Microsoft to the PageRank.

Evolution of the Google's algorithm since the origin
Major updates.

Advices to webmasters

Google has made several tip sheets to the attention of webmasters, and held roundtables to inform them. All this information is listed below. Since the algorithm becomes more and more aggressive towards spams and uses approximate signals to identify them, we must know the way to cross this minefield.

Avoid black hat techniques (Alexa graph)

First steps in website optimization
Manual for optimizing pages, promoting a site. Advices from Matt Cutts to optimize a site for Google.

Answers from Google to webmasters
Lot of questions from webmasters, the team at Google Webmaster Central answered all of them.

SEO for Bing
Advices to webmaster by the search engine.

Giant FAQ
Lot of answers about optimization for search engines.

Tools and resources for webmasters